DTC in public markets: From soaring to snoring in just two years?

Welcome to the inaugural edition of PinPop, your one-stop shop for all the juicy gossip in the world of DTC and ecommerce!

It's been a bit of a snooze-fest in the DTC IPO department this year, but 2021 saw some major players make their debut on the stock market, like Allbirds, Warby Parker, and Honest. In this first issue, we're gonna take a look into how these companies have been faring on the stock exchange.

Check out this quick chart we whipped up:

For comparison, NASDAQ is down about 34% YTD and NYSE is down 11%.

Of these companies, it looks like Honest is having the toughest time. Its market cap is now just 56% of the total funding it's raised. Allbirds is doing a little better at 175%, Warby Parker is at 297%, and Hims at 578%. Hims has done much better than others in the industry with just 5% dip in the market cap YTD.

Overall, it's been a rough year for DTC, just like the rest of the tech industry. A private startup that went bust was Haus. The DTC alcohol brand closed its doors after failing to secure Series A funding. They had raised a total of $17 million before shutting down.

That's all for now, folks!

See ya next time,
Z